Thursday, March 26th, 2009

let it shine

This is a commercial for Honda’s new hybrid car. They took a giant bank of cars and put them in the desert and when it got dark systematically turned off and on the lights to create patterns.

If you want to see how this was made, click the link above. [VIA]

2 Responses to let it shine

  1. Imee says:

    I love this commercial by Honda! I’m not a very big fan of their cars, but I do love hybrids and this commercial makes it really cool. I hope this will boost sales for hybrids, for the sake of the environment and our health.

  2. have you seen this says:

    Hopefully more people will associate “hybrid” with “cool” and commercials like these can help with that.