Tuesday, April 28th, 2009

animated scrabble ads

Scrabble is about to turn 60 so they wanted to freshen up their image. They released three videos and they are all really nicely done. They were designed by Olgilvy and Mather in Paris and the first is called “The Beautiful World.” The music was performed by C4 and they were given 20 words and told to build a track around those words. The other two are below – they are called Yoga and Sumo.

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